The title
tag on pages of your website tells search engines
what the page is about.
It should be
70 characters or less and include your
business or brand name and keywords that relate to that specific page
only.
This tag is placed between the <HEAD>
</HEAD> tags near the top of
the HTML code for the page. This is the one place on a web page where
your
keywords MUST be present. Correct use of keywords in the title of every
page of
your website is extremely important to Google - particularly for the
home page.
If you do nothing else to optimize your site, remember to do this!
The
title shouldn't consist of much more than about 9 words or 60
characters, with
your keywords used at the very beginning of the title. Since Google is
looking
for relevant keywords in the title, this means you should NOT include
your
company name in the title unless your company name is very well known.
Improper
or nonexistent use of titles in web pages will keep more websites out
of top
rankings on Google than any other factor except perhaps for a lack of
relevant
content on a page or a lack of quality links from other websites that
point to
your site.
Best Practices for Creating Titles:
Here are some best practices you should
follow
for creating titles on pages:
- Each page should have a unique title.
- If practical, try to include your Primary
Keyword Phrase in every title of every page.
- Begin the title of your home page with your
Primary Keyword Phrase, followed by your best Secondary Keyword Phrases.
- Use more specific variations to your Primary
Keyword Phrase on your specific product, service, or content pages.
- If you must include your company name, put it
at the end of the title.
- Use the best form, plural or singular, for
your keywords based on what WordTracker says is searched on more often.
- Don't overdo it - don't repeat your keywords
more than 2 - 3 times in the title
- Make sure the <title> tag is the first
element in the <head> section of your page - this makes it easier
to find by Google.
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