Content is the king

Content is basically includes what you see on the site: the text, graphics and even links to outside world. I would not reccommend using excessive graphics because they are not Search Engine Friendly plus users feel irritation when they get downloaded specially over a slow network.

Thousands of articles, books and forum entries detail how to make your site search engine friendly, but ultimately, one rule stands above the rest: Content is king. 

But I will say this rule is past now and I would like to say Unique, high-quality, unduplicated content is the king.

Superior the quality of your content, the higher the ranking you achieve, larger the traffic you gain and greater the popularity of your website. Search engines prefer good quality sites in their index and search results.

A relevant, fresh, and timely content is crucial to attracting and keeping visitors to your web pages. It will help you both draw traffic from search engines and create audience loyalty.

Unique, High-Quality Content:

When people visit a Web site for information, they want your unique spin on a topic. How is your material or content unique? Is that uniqueness obvious and easy to find and to understand? Visitors want unique, high-quality site content. Its not only your home page content but also all the linked pages should have useful and easy to understand content.

Now a days search engines have become very smart and they are able to understand complete grammar and complete phrase.So while raking a page against other then it matters how rich content is available on a page.

Sites with duplicated, syndicated or free content, who get given red flags by the Search Engines.

How to Protect your content

Your content is your most precious asset. It takes efforts and time not only to create it but also to protect it from thieves. Unfortunately, content theft is way too common and there is hardly a site that hasn't been affected.

On the other hand, as my experience shows, when there are thousands of articles to be looked after, this process takes too much time and in practice makes sense to do only for important articles. Anyway, you can't let thieves go with your content – you must know what to do when you encounter theft. Here are the steps how to protect your content.

1. Place Copyright Notices and Watermarks
2. Use Google Authorship to Guard Your Content
3. Set Google Alerts to Watch for Copied Content

Steps to Take to Deal with the Theft

• Prepare Your Evidence
• Contact the Thief (and Their Host, If Necessary)
• File a DMCA Complaint

Source of Information : click here

SEO Content Writing ( Copy Writing ):

SEO Content Writing (also referred as SEO Copy Writing) involves the process of integrating keywords and informative phrases which make up the actual content of your website.

While writing your web page content following tips may help you in keeping it better than others.

• The content should be directed for the specified target audience.
• Keyword density is strictly adhered as per search engine guidelines.
• Titles should always be eye-catchers, compelling your visitors to read on and want what you have to offer in your website.
• Don't use confusing and complex language. Use small statements to make your content more understandable.
• Keep your web pages short and don't put all the content on a single page.
• Divide your web page content also into short paragraphs.

Other advantages of having great content:

Its not only SEO you have to think about, but also many factors will make your site popular.

• If your site is having something really unique then people would like to suggest it to their friends.
• Other webmasters would like to create a link of your site on thier sites
• Your site visitors will start trusting on your site and they will look forward for the next content and will keep coming again and again.
• Assuming you have been listed out by any Search Engine but net surfer will click only that page whose content snippet would look more unique and interesting.