The meta
description on
pages of your website gives search engines a little more insight into what your
page is about. There is still debate about whether meta descriptions can help
with keyword rankings. Regardless, you want to write your meta description with
a human audience in mind that includes the page’s main keywords, as the meta
description does show up in search results.
How the Title
Tag & Meta Description Looks in Search Results
The above image shows how KISSmetrics’ own title tag and meta
description shows up in Google search results. You can see that the keywords
searched by a user (in this case, the keyword was KISSmetrics) are bolded by Google in both the title tag and the meta
description. This is why you have to use your business or brand name and
keywords in both the title and meta description – it helps your search results
stand out to the searcher when they are searching those terms.
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