Evaluating URL Structure

Along with smart internal linking, SEOs should make sure that the category hierarchy is reflected in URLs.


Take a look at the following good example of URL structure:

http://example.com/Games/Video_Games/History/



Now take a look at the following example of URL structure:

http:// example.com /title/tt0468569/

Unlike the first example, this URL does not reflect the information hierarchy of the website.



Action Checklist

When you are viewing a website from the 10-foot level, be sure to check for and note all of the following:

• Homepage links to every category of pages on the website
• The ability of category pages to help the user and the search engines
• The presence of links on category pages to all applicable
• subcategories (if the given amount of page link juice can sustain it)
• The ability of subcategory pages to help the user and the search engines
• The presence of links on subcategory pages to all applicable content pages
• The relevancy of the given content pages to the given topic
• The ability of the URL structure to match category hierarchy and supplement relevancy