Thursday, March 13, 2014

Don’t Fool Yourself, Looks Matter

Would you feel comfortable leaving your children with a person in a bright orange prison jumpsuit? Of course not! In the same way, visitors to websites are not going to feel comfortable if they are greeted with popups, loud music, and a multicolored skull logo.

Of course those are extreme examples. The common mistakes that I see are more along the line of the following:

  • Lack of focus
  • Crowded text
  • Slow loading times
  • Auto-playing music
  • Unclear navigation
  • Excess redirects

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